Undoubtedly, they are one of the main responsible for making our cars run in full normality. Therefore, knowing where and which to buy inessential. To help you, the WM1 shows you the best tire brands on the market.

To find out which is the best car tire brand, we take into account the tradition of the companies, the history in the market, the consultation of specialists in the subject and, of course, the opinion of drivers.

How the new tire labeling works

Since 2018, In metro (National Institute of Metrology,Quality and Technology) demanded classification on all tires sold in Brazil.The goal is to show people a grade (from A to G) of that tire, just like what happens with refrigerators, stoves, among other products.

To assess the quality of the tires , the body used three criteria: rolling resistance, wet grip and external noise. The durability of tires, one of the most sought after requirements by buyers, has not been included in In metro's evaluation. To know more, check out: sumitomo htr a/s p02 review

See which are the best tire brands

Now that you know how labeling works, get to know the five traditional brands, those considered the best tire brands among specialists and the public:

Bridgestone

Michelin

Pirelli

Goodyear

Continental

Sumitomo

Do you know the sub-brands of traditional brands?

Becoming a brand brings advantages and disadvantages in all markets - and with the tire industry it would be no different. Traditional brands such as Michelin, Bridgestone, Continental, Pirelli and Goodyear are considered world references in their segment, therefore, offering more valued products.

But not everyone can go to a store and buy, without weighing their pockets, a set of tires from these brands for their vehicle. Therefore,they follow a similar strategy: create sub-brands to offer cheaper products and segment your sales niche.

All the brands mentioned above compete with each other, but not just inside the tire stores. The investment in campaigns, in TV commercials, ads, advertising ... all this generates an investment that turns them into a brand. From there, these sub-brands called “second line” appear.

In addition to the unknown name in the market and the lack of investment in marketing, these lower cost options tend not to use the same technologies or all the qualities that the first-tier brands offer.

It does not mean that they are bad, but they are purposely inferior. It is up to the customer, the final consumer, to choose the investment that best suits him for his current moment. In addition, it is not enough to buy the best tire in the market if the necessary care is not taken to increase its durability.

How to increase tire durability?

This is the question of most people: how long does a tire last? In short, it is possible to increase the durability of the tires when we carry out all the indicated maintenance. To help you, we took some tips from experts in the field.

Every 10,000 kilometers traveled it is necessary to rotate,align and balance. That's because, today, most cars use front-wheel drive. In this way, wear on the front tires is greater.

If the rotation is not done after this period, the tendency's that, with 20,000 kilometers, they are worn out. With that, you will need to buy new tires - and no longer rotate.

Now, when the rotation is made every 10,000 kilometers, the expected tire durability is up to 40,000 kilometers. But the caster is not the only determining factor to ensure longer tire durability.

According to experts, the way of driving is directly linked to the life of the tires. Some reasons that erode rubbers with greater speed are: abraded and abrupt braking, entry into a very strong curve, among other factors.

How to choose a tire brand?

You can choose the tire brand for your car taking into account several factors. Currently, the most common is that drivers, after a good experience, keep the brand that left the factory with the vehicle.